This project was originally briefed to be a full 3D spot that existed in a white cyc environment.

At the last minute the creative had to be drastically changed and we were invited by the creative team at GPY&R to collaborate on a new execution. The challenge was to make the ads much more melbourne-centric. We came up with the idea of our animated message being suspended in midair in recognisable Melbourne locations.

We shot live action plates of Federation square, AMMI park stadium and the Arts Centre and seamlessly comped some hectic transforming goodness into each location. The imagery created at pixel was used across commercial TV, billboard and digital outdoor and our assets have been used for four years straight. The entire production was created from pre to post at Pixel.